Sales and marketing are at the front lines of business activities and play an extremely important role in brand building and revenue growth. However, there is a significant shortage of desired talent among companies due to the highly competitive nature of the function.

Among other things, organizations seek adaptive leadership that can leverage multiple channels, platforms and digital tools to boost and enhance customer engagement and drive brand recall.  Finding capable sales and marketing leadership while retaining and developing the best performers is what a surprisingly large number of businesses are struggling with in an evolving business environment.