With the recent onboarding of a new CEO, a family-owned FMCG company aimed to rejuvenate its talent roster. The aspiration was to onboard an external expert who could spearhead the sales function, primarily focused on General Trade, for their innovative product line.
The company's strategic shift required a Sales Head who could infuse fresh perspectives and strategies into a traditionally family-run business. This individual's core responsibility would be to champion the sales drive for the new product range at a national scale.
The client's requirements were clear-cut: they sought an executive with over 15 years of experience, preferably from the top 20 blue-chip companies, to galvanize their sales department. Their intent to reinvigorate a traditional business with modern strategies, processes, and methodologies made the executive search process particularly daunting.
This challenge was met head-on when we were referred to the client based on our reputable track record in sales hiring, courtesy of a recommendation from a trusted well-wisher.
Our executive recruiting service embarked on a comprehensive approach:
Our meticulous and dedicated efforts bore fruit. We identified an ideal candidate, a seasoned professional with a rich background in both confectionery and retail sectors. The candidate expressed heartfelt gratitude to us for our unparalleled executive consulting support, acknowledging us as genuine consulting partners who provided invaluable insights into the advantages and potential challenges of the role. Now as a part of the FMCG brand, he continues to collaborate closely with us for further c-suite hiring endeavors.
This strategic hiring, facilitated by a robust executive search process and recruiting efforts, is set to drive a transformative change in the company's sales department. With a clear vision, unparalleled experience, and a collaborative approach, the new Sales Head is expected to foster innovation, expansion, and substantial growth for the FMCG brand.